atomic

atomic went through a few stages of iteration. Here are the main pivots and what we learned at each step.

1. Automated UX & QA Testing

Problem

Before shipping, PMs and UX devs still rely on manual testers for QA and usability. It’s slow, costly, and doesn’t scale — meaning bugs and usability issues often slip into production.

Solution

AI agents that simulate real human interactions with your interface, surfacing bugs and usability issues before launch.

Process

We built an MVP and signed paying customers. But the market proved too small, with limited latent demand. From this, we carried forward a key principle: what makes great UI, and how to automate it. That insight pushed us toward our next pivot: GenUI.

2. Automatic UI Generation (Dashboards)

Problem

For most devs, frontend is a drag. Design, responsiveness, accessibility — all necessary, but none tied to the real value they want to deliver: backend functionality.

Solution

A prompt to UI tool that generates production-ready, accessible, responsive React code from a simple text description for the most common UI patterns.

Process

Through hundreds of dev interviews, we identified dashboards as one of the most common and repeatable UI patterns. They’re built from reusable blocks — charts, tables, chips, graphs — like Lego. We built a system that could generate a full dashboard from a single prompt. But the business problem remained: dashboards are often a one-off build. To create recurring value, we needed to target something developers rebuild constantly. Answer: UI variants for A/B testing.

3. GenUI for automated AB testing

Problem

AB testing works, but the best way to annoy your devs is to ask them to build variation after variation of a UI component. Most teams half-ass it or skip it altogether, leaving growth potential untapped.

Solution

A prompt to UI tool that builds variants of your UI patterns based on the industry's best references, and makes them plug and play in your existing codebase.

Vision

The best-performing interfaces already exist — built and tested by the world’s top teams. We make them accessible to everyone, letting developers instantly generate, customize, and deploy high-performing UI in seconds.

Process

This was one of the most exciting products we built. The time-to-value was incredible — people described what they wanted, dropped it into their codebase, and got instant results. But we lacked deeper integration into the developer workflow and a strong growth channel. Those gaps pushed us toward our next pivot: self-optimizing websites.

4. Self-optimizing websites

Problem

PMs dream up long lists of UX experiments, but devs rarely have bandwidth to implement them. Even when tests run, they’re often limited: one variant, one iteration — far from true optimization.

Solution

Customers & Design Partners

Zealthy, Heymax, JuliusAI, Assuric, Waveful and more.

Vision

Living interfaces: websites and apps that continuously evolve and adapt to their users, optimizing for engagement, conversion, and satisfaction without any manual intervention. Obvious, right?