brandwagon

1. The problem: Authenticity doesn’t scale

For years, brands have chased “authentic” content — influencer campaigns, UGC creators, customer testimonial videos - but the former two are increasingly out of reach (too expensive, saturated audiences, declining trust), and the latter is hit or miss. Great consumer content was invaluable but happened by accident: one passionate customer, one lucky shot, one viral moment.
Replicating that at scale was nearly impossible.

2. The insight: Everyone can be a creator — with the right direction

We realized the bottleneck wasn’t talent — it was guidance. Even the most camera-shy customer can tell a great story if someone smart asks the right questions.
So we built an AI interviewer — a digital director that guides anyone through a structured, natural conversation that covers your key selling points while keeping it personal and on-brand.

3. The solution: AI-guided video calls that capture perfect UGC

Brandwagon’s AI interviewer runs 5–10 minute video interviews with actual, everyday customers, that feel like a casual chat, but are secretly engineered to produce polished, conversion-optimized UGC content for the brand.
It takes your brand’s script, adapts its tone, and ensures every clip hits your talking points — all while preserving the authenticity of real human expression.

• 10x more usable content for the same budget
• 85% less time spent on QC
• 2x higher conversions than influencer ads people see through

4. The process

• Create – Write your script once. The AI interviewer uses it to guide each conversation, adapting to language and personality.
• Recruit – Send interviews to your real customers post-purchase, or tap into our vetted creator pool of everyday people (beginners and mid-level creators).
• Record – Our interviewer handles direction, tone, and flow — even first-timers deliver natural, high-quality videos.
• Deliver – We edit, brand, and package the videos for your website, ads, or socials.

5. What we learned

From the outside, Brandwagon looks like a content tool. But under the hood, it’s something more: a way to scale human authenticity.
It bridges the gap between scripted brand messaging and real human stories — creating the kind of content audiences trust most.

6. Customers

Brandwagon is used by ecommerce brands like Pulse of Potential, JRNY, Cooli and 5 Minutes to Delhi, with big brands like Wild Deodorants and Just Russel on trials when I left — helping them collect hundreds of authentic videos from customers, in every language, without creative bottlenecks.

7. Vision

A future where every brand can tell its story through the voices of its customers —
where “content creation” feels more like conversation than production.
That’s the world Brandwagon is building.